Top 5 Business Apps Performance on Unified Platform in Nigeria Q3 2023

During the third quarter of 2023, the performance of the top 5 business apps in Nigeria on the unified platform exhibited diverse trends in downloads, active users, and revenue. Here’s a detailed look at the data from Sensor Tower.

Google Chat demonstrated a consistent performance in weekly downloads, starting at around 54K in late June and dipping to 44K by mid-September, before a slight recovery to 49K towards the end of the quarter. The weekly active users for the app showed a gradual increase from approximately 434K in late June to 466K by the end of September.

WhatsApp Business saw significant fluctuations in weekly downloads, with numbers peaking at nearly 278K in the last week of September. Active users remained robust throughout the quarter, starting from around 2.67M and closing at approximately 2.81M.

Zoom Workplace experienced a varied trend in weekly revenue, reaching a peak of about $2K in mid-September. Weekly downloads showed a notable spike from 26K in late June to over 44K in mid-September. Active users for the app hovered around the 300K mark, peaking at 317K in late September.

LinkedIn: Network & Job Finder maintained a steady weekly revenue, averaging around $7K, with a high of $8.7K in the last week of September. Downloads saw a consistent range between 21K and 24K, while active users increased from approximately 549K in late June to 604K by the end of the quarter.

Meta Business Suite exhibited stable weekly downloads, ranging from 12K to 15K throughout the quarter. Active users also showed a steady increase, growing from around 225K in late June to 256K by the end of September.

For more detailed insights and data, visit Sensor Tower.